EIKEN GRADE 2 PLUS
LESSON 102

A curious study of marketing shows that an advertisement can influence a consumer’s choice, especially in a particular product category. Researchers in the department of business often travel farther to study different markets and understand how trends affect society. A historian may examine past campaigns to understand cultural changes, while organizations such as charity groups consider the concern of communities and geography when planning aid. These analyses help companies and institutions reach audiences more effectively and ethically.


Questions

No. 1
According to the passage, how can an advertisement affect people?

No. 2
Now, please look at the picture and describe the situation.
You have 20 seconds to prepare. Your story should begin with the sentence on the card.
<20 seconds>
Please begin.

Now, Mr./Ms. ―, please turn over the card and put it down.

No. 3
Do you think it is awful when neither option seems good?
Yes. → Why?
No. → Why not?